9 Ways 3D Architectural Rendering Is Impacting The Real Estate Market
3D rendering technology has already become commonplace in the real estate industry, without which it is difficult to imagine the modern market.
In the early years, 3D technology developers were heavily focused on improving software in order to create high-quality renders. Today, 3D visualization has already made great strides in many areas. And one of the most visible results of rendering can be seen in the real estate industry.
Demand for architectural visualization and 3D floor plan services remains high, and constant developments in technology and hardware improvements are expanding the capabilities of visualization services.
Therefore, let’s take a closer look at the aspects that make 3D rendering so popular, as well as how 3D technology impacts the real estate market right now.
1. 3D rendering is a perfect tool for telling a unique story
Usually, among the main purposes of 3D rendering is the creation and production of content. High-quality photorealistic images are undoubtedly important, but there is another essential aspect – telling a unique story.
3D rendering is an amazing tool, especially for new developments and branding. This technology is extremely useful when it comes to building an identity for an object in the market.
Whether it’s a modern high-rise building, a trendy apartment, or any other property, it’s important to demonstrate the individuality and value of the space.
3D rendering makes it possible to show a building even before it opens, as well as allows people to imagine themselves living in the area since architectural visualization is not only about a specific object but also its surroundings, which gives a better idea of the actual value that the property may offer.
2. Refresh your view of real estate properties
The introduction of 3D rendering technology is changing the way designers, developers, and owners sell their properties.
3D rendering is an effective way of marketing real estate. Interestingly, the growth in demand for 3D visualization studio services coincides with the growth in demand for multi-apartment construction.
The emergence of an increasing number of new commercial buildings and apartment buildings is leading to developers turning to 3D studios for assistance. This approach provides a valuable advantage because it allows you to update your designs as well as promote your concepts better.
3. Visually justify the higher cost of real estate
3D property rendering services are a great way to showcase luxury, which in turn can help you command higher prices for your property.
Sometimes it can be difficult to argue why a home might cost so much. However, with high-quality and photorealistic renderings that allow for different scenes, lighting, and accents to be displayed during the virtual construction phase, a potential client can see the value of the property and the reason for the asking price. Thus, buyers and stakeholders may be willing to pay this high price.
4. Provide an immersive and memorable experience
Perhaps one of the main advantages of 3D rendering is that this technology allows you to see the object before visiting it or starting construction.
Architectural 3D visualization allows viewers to get an immersive experience, which can be your benefit over other realtors.
Because VR tours and 3D walkthroughs can help clients feel closer to a project and imagine how they might live in the space, you significantly increase the property’s appeal and the value of your offer, thereby boosting purchasing desires.
5. Saving time and money
In the past, agents would present potential buyers with drawings that they could do themselves or hire professionals to complete the task. This approach usually involved more investment in time and money and also gave the potential client a rough idea of what to expect.
Today, hand-drawn sketches have been replaced by 3D real estate renderings. Even though rendering services also require money and time, these costs are still lower. But most importantly, 3D rendering allows you to create a more accurate, closer to reality, representation of the project, since there is less room for artistic interpretation.
6. Sell more vacant land
For most real estate agents, one of the main problems is selling land without any buildings on it. When a buyer sees an unfinished property, they first consider the work that will be put into it.
With the help of a 3D architecture rendering studio, you can visualize the finished result. For example, you can showcase 3D images of a finished house, garden, pool, and other details to represent the property.
This approach allows the client to see the vacant lot in a different light. Instead of empty lands, they will see the home of their dreams.
7. Demonstration of remodeling potential
What if you’re trying to sell an object that needs renovation?
3D visualization technology can help demonstrate the impact of a renovation on a home’s appeal and value. For example, the house may lack furniture, appliances, and other decorative elements. However, renderings allow you to incorporate all these details into a vacant home. Instead of spending time explaining the concept of a remodel, you can demonstrate it to potential buyers using renderings.
8. Detailed floor plans
When it comes to floor plans, you can find both 2D drawings and 3D models. Both of these options have their advantages. However, while 2D floor plans offer a flat top view without any perspective, often without furniture, shadows, or other details, 3D floor plans present a more accurate representation of the property with realistic textures, shadows, corners, and furniture.
With 3D models, clients can explore the design features of a project in detail, which can be especially useful for people without an architectural background. Realistic 3D property plans are easier to understand and appear more tangible than top-down 2D-floor plans. This is why many real estate agents prefer 3D planning services over 2D, as this approach is more efficient and provides a better sense of transparency when advertising or marketing a property.
9. Show it instead of tell it
When we talk about real estate, first impressions are key.
3D virtual tours for new real estate projects allow you to visually demonstrate all the main features and amenities a home offers.
Potential tenants may want to view the property before signing a lease or purchase agreement. The best way to make this presentation is to give clients the opportunity to tour the property before physically visiting it or starting construction.
Architectural 3D AR/VR services, such as 3D virtual tours, provide a completely new experience compared to standard 3D images. These technologies make it possible to experience space and evaluate it from the point of view of your habits and preferences. This approach leads to increased customer confidence regarding the decision to buy or rent.
Final Thoughts
As more developers and real estate agents today turn their attention to 3D rendering services, it is safe to assume that these numbers will continue to grow in the coming years.
3D visualization is an effective and modern tool for selling real estate, including those just under construction. Photorealistic images, detailed floor plans, and 3D virtual renderings offer a unique experience that no other marketing method can match.