Media Alert: Blue Badge Style Founder Opens Disabled Toilet at La Maison du Steak
Cambridge, 20 March 2013, Fiona Jarvis, Founder of Blue Badge Style, the first app and website guide to a stylish lifestyle for the less-physically-able, officially opened the disabled toilet and facilities at stylish new, Cambridge restaurant, La Maison du Steak.
Fiona said, “I’ve had some strange requests in my time, but I’ve never before been asked to open a disabled toilet. But I’m delighted to do so, as I’m a firm believer that disability need not be a barrier to going out or stopping you from enjoying the good things in life!”. She continued, “La Maison du Steak will definitely be getting 3 Blue Badge Style ticks”.
Franck Parnin explained “We wanted to be able to offer the same experience to everyone who visits La Maison Du Steak and make sure that the able and less-able, locals as well as visitors to our fine town, could all access our restaurant with ease, and eat our amazing steak!”.
Notes to Editors
Photography available on request from mayra.cunningham@prsavvy.co.uk
About Blue Badge Style
The Blue Badge Style network is estimated to have a potential on line community of 1.5m stylish, cash rich and loyal visitors, spending £1.7Bn per year on restaurants and hotels alone (FRS 2010/11). Some figures put the disability market value at £86Bn in 2012. The disability equipment market is valued at £1.46Bn (DLF/ Plimsoll figs 2008). We estimate 10% of these markets are people who regard themselves as ‘stylish’.
The unique Blue Badge Style Tick Rating System is designed to encourage venues to provide Equality of Access to Goods & Services for less-able people. The organization rates out of 5 for each category: 1. Access, 2. Facilities and 3. Style. The scores are then aggregated to a number of Blue Badge Style Ticks from 0.5 to a maximum of 3. Our aim is for ‘as recommended by Blue Badge Style’ to become an aspirational goal for any item, organisation or establishment. www.bluebadgestyle.com @bluebadgestyle
Developed in conjunction with UCL Advances and Stuxbot, the Blue Badge Style app is available on:
iPhone/iPad – http://itunes.apple.com/us/app/bluebadgestyle/id551553781?mt=8
Android – https://play.google.com/store/apps/details?id=com.stuxbot.android.bluebadgestyle
BlackBerry – http://appworld.blackberry.com/webstore/content/138022/?lang=en
About Blue Badge Style Pictorial Access Descriptions
The Blue Badge Style PAD arrives as a social media-ready tool, matching the style of the venue and can be posted to a website, Facebook or Pinterest. The PAD will appear on a website as a button and once clicked, takes the customer visually through the access points before their visit. It includes overlay photos and narrative of facilities and is placed on an easy to find area of a website.
About La Maison Du Steak
La Maison Du Steak is the second, independently-owned restaurant from French chef Franck Parnin. It specialises in French steak and opened in Cambridge on 5th March 2013.
Franck trained in his home region of Alsace in eastern France, which is famous for dishes like Choucroute and Baickeofe along with good white wine like Sylvaner and Riesling.
In France, Franck won awards for his cooking and since the early 1990s he has brought truly French cuisine and atmosphere to the Cambridge table.
www.lamaisondusteak.co.uk
For more information about Blue Badge Style please contact PR Savvy:
Mayra Cunningham / mayra.cunningham@prsavvy.co.uk / 078 2525 1615
Lisa Devaney / lisa.devaney@prsavvy.co.uk/ 077 1123 8173
Kate Warwick / kate.warwick@prsavvy.co.uk / 078 1069 7282