Blue Badge Style launches first mobile app for stylish, less-able people

London guide free during Paralympics


London, 30 August 2012, Blue Badge Style (, a guide for a less able, stylish lifestyle, has launched a mobile app, which is free to download during the Paralympics. Aimed at stylish people with mobility issues, initially in London, the Blue Badge Style app identifies cool venues near your location and uses its bespoke tick rating system to grade them on style, accessibility and facilities. It is available on iPhone, iPad, Android (with BlackBerry to follow) and new reviews are encouraged. The team plans to expand the Blue Badge Style offering throughout the UK and then the major European cities.


Founder Fiona Jarvis explains “mobility, or the lack of it, doesn’t mean that I’ve lost my sense of style, but I do want to know what to expect before I arrive at a venue. The Blue Badge Style app means that people with limited mobility and equally importantly, their friends, don’t have to be surprised or embarrassed by a lack of accessibility or facilities at a cool venue. It’s freedom shared!”


The Blue Badge Style app has been jointly developed by Stuxbot and UCL Advances, who offered to help at a recent UCL Mobile Academy course, believing the idea to be one which would improve the lives of people with disabilities. There are plans to introduce a Text To Speech version for the Blind. The aim is for Blue Badge Style to eventually include all disabilities.


As the UK population ages, people with temporary or permanent mobility issues are on the increase.  Blue Badge Style estimates from government statistics, that up to 300,000 people in London have mobility issues. Founder, Fiona Jarvis wants to tap into this to create a community of like-minded people for whom style and disability are not mutually exclusive, and encourage them to rate their favourite restaurants, bars, shops, cafes, theatres etc. on Blue Badge Style. The tick rating system scores out of 5 for each category: 1.Access, 2.Facilities and 3.Style, so that users know exactly what to expect from each venue.


Fiona explains “Most people at some point in their life will experience periods of being less able. A sense of style does not diminish when this happens. If anything, it becomes more important”. She continues, “Style is the overriding premise of the website and app, along with a positive outlook on life. With this app you can easily see the best places near you, read our review, check the Blue Badge Style rating and get directions on how to get there. We’re also encouraging like-minded people to post their own reviews. We believe that decreased mobility need not stop you from enjoying a stylish life”.


Notes to Editors

About the Blue Badge Style App

v  Map shows recommended venues near your location.

v  Sort by Name, Distance, Accessibility, Facilities, Style/Ambience or  Overall Rating.

v  Review button shows review (when available).

v  Automatic updates of new places and reviews as you refresh  screen.

v  Facility to send your own review to BBS. Blue Badge Ticks rate venues on accessibility, facilities and of course, their style and ambience.

v  Ratings are from 0.5 to a maximum of 3 ticks.


Developed in conjunction with UCL Advances and Stuxbot, the Blue Badge Style app is available on:

iPhone/iPad –


Blackberry: to follow

Embedded video tutorial Directed By Robert Johnston


Join the Blue Badge Style community

Blue Badge Style warmly welcomes everyone who is interested and willing to contribute and invites review submissions via the mobile app. Here are various ways you can join us:





About Fiona Jarvis

Fiona Jarvis established the Blue Badge Style website in 2007 in an attempt to create a community of like-minded people for whom style and disability are not mutually exclusive. She first realised she might have multiple sclerosis after falling off her high heels in a bar once too often. She has become progressively disabled over a period of 20 years. However, Fiona has always refused to compromise on her own style, whether that’s eating in smart restaurants, wearing elegant clothes or going on glamorous holidays. Through all the challenges, Fiona has carried on and not compromised on style. She embodies the BBS Spirit! Just as Coco Chanel said: “Fashion fades; only style remains the same”.

About Blue Badge Style

The Blue Badge Style website and mobile app are currently in Beta phase as the community builds. However, Blue Badge Style also offers a number of additional services:

Blue Badge Style Tick Rating

The unique BBS Tick Rating System is designed to encourage venues to provide Equality of Access to Goods & Services. We rate out of 5 for each category: 1.Access, 2.Facilities and 3.Style. The scores are then aggregated to a number of BBS Ticks from 0.5 to a maximum of 3. Our aim is for ‘as recommended by Blue Badge Style’ to become an aspirational goal for any item, organisation or establishment.


Whatever you wish to do, be it go to Paris, visit the Tate, stay at a boutique hotel, or check out the latest nightclub, BBS will arrange and advise on the best way to do this.


BBS campaigns highlight where the ‘equal provisions of goods and services are unreasonably deficient’. The intention is to act as an agent for change, altering venues’ mind-set toward accessibility. It needs to be treated as the ‘norm’, rather than something a venue is compelled to do by legislation.


BBS offers accessibility audits for buildings, recommending improvements and costing the necessary changes.


For more information about Blue Badge Style, please contact PR Savvy:


Kate Warwick / / 078 1069 7282

Lisa Devaney / / 077 1123 8173

blue badge style


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